American singer Tate McRae has announced the launch of her namesake fragrance brand, TATE, at Ulta Beauty.

McRae, who released her debut scent on October 1, commented 'I am very picky with smells and perfumes, and I connect smells to memories and eras of my life. Creating my own was very aligned with where I'm at right now. It feels like this year of my life and this time as a woman'.